The brand glossary / edited by Jeff Swystun
| Location: |
Retrieving Holdings Information |
|---|---|
| Subjects: | Business names--Terminology Branding (Marketing)--Terminology Commercial products--Marketing--Terminology Marketing--Terminology |
| Formats: | |
| Material Type: | Books |
| Language: | English |
| Audience: | Unspecified |
| Published: | Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007 |
| LC Classification: | H, HD |
| Additional Authors: | Swystun, Jeff Interbrand (Firm) |
| Notes: | LCCN: 2006051223 ISBN: 1403998094 (pbk.) ISBN: 9781403998095 (pbk.) Includes bibliographical references (p. 131) |
| Physical Description: | vi, 133 p. : ill. ; 27 cm |
| OCLC Number: | 71779108 |
| ISBN/ISSN: | 1403998094 9781403998095 |