The brand glossary / edited by Jeff Swystun

Location:
Retrieving Holdings Information
Subjects: Business names--Terminology
Branding (Marketing)--Terminology
Commercial products--Marketing--Terminology
Marketing--Terminology
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007
LC Classification: H, HD
Additional Authors: Swystun, Jeff
Interbrand (Firm)
Notes: LCCN: 2006051223
ISBN: 1403998094 (pbk.)
ISBN: 9781403998095 (pbk.)
Includes bibliographical references (p. 131)
Physical Description: vi, 133 p. : ill. ; 27 cm
OCLC Number: 71779108
ISBN/ISSN: 1403998094
9781403998095

Miami University Libraries | 151 South Campus Avenue | Oxford, Ohio 45056 | 513.529.4141 | Miami University | myMiami | Staff Area