Cola wars message in a bottle / BBC Learning

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Subjects: Soft drink industry--Islamic countries
International business enterprises--Islamic countries
Competition--Islamic countries
Brand name products
Brand choice
Coca-Cola Company
Formats: Video Recording, DVD, Electronic Resource, Remote, Streaming Video
Material Type: Projected medium -- Monograph
Language: English
Audience: Unspecified
Published: Princeton, NJ : Films for the Humanities & Sciences, c2004
LC Classification: H, HD
Alternate Titles: Portion of title: Message in a bottle
In: Digital video collection (OCoLC)52376650 FFH 33713
Issued in other form: Cola wars (OCoLC)58446671
Additional Authors: British Broadcasting Corporation. Television Service
Films for the Humanities & Sciences (Firm)
Ohio Library and Information Network
OhioLINK Digital Resource Commons
Notes: Videorecording number: FFH 33713
Streaming video (50 min.)
Summary: What happens when the world's biggest brand collides with the world's largest religion? This program examines how brand identity is influenced by consumer perception through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales
System requirements: Real Player media software
Mode of access: World Wide Web
Available to OhioLINK member libraries
Reproduction notes: Electronic reproduction. Columbus, OH : OhioLINK, 2005. Digitized and made available by OhioLINK Digital Resource Commons from video dist. by Films for the Humanities & Sciences
OCLC Number: 70116971

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