The new medium of print : material communication in the Internet age / Frank Cost

Author(s): Cost, Frank
Location:
Retrieving Holdings Information
Subjects: Printing--Technological innovations
Printing--Social aspects
Digital printing
Electronic publishing
Commercial art
Visual communication
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Rochester, NY : RIT Cary Graphic Arts Press, c2005
Series: Printing industry center series 1
LC Classification: Z
Notes: LCCN: 2005014293
ISBN: 1933360038
Includes bibliographical references (p. 233-241) and index
Contents: Content -- Formatting -- The print production input supply chain -- Printing processes -- Print finishing -- Print distribution -- The value of print -- Publishing -- Marketing communications -- Large format and outdoor advertising -- Advertising at the point of purchase -- Printing in the office -- Currency and security documents -- Apparel and decorative products -- Non-graphical applications of print -- A new industry emerges
Physical Description: xvi, 256 p. : ill. ; 22 cm
OCLC Number: 60500095
ISBN/ISSN: 1933360038

Miami University Libraries | 151 South Campus Avenue | Oxford, Ohio 45056 | 513.529.4141 | Miami University | myMiami | Staff Area