4x4 leadership and the purpose of the firm / H.H. (Pete) Bradshaw

Author(s): Bradshaw, Pete
Location:
Retrieving Holdings Information
Subjects: Leadership
Decision making
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Binghamton, NY : Haworth Press, c1998
Series: Haworth marketing resources
LC Classification: H, HD
Table of Contents: Foreword / Robert W. Shively
Preface
Acknowledgments
Introduction 1
Sect. I. The Destination - Trade 9
Ch. 1. The Purpose of Business 15
Ch. 2. Investment, Speculation, and Other Trades 23
Ch. 3. Purpose and Focus: Why Are We Doing This Anyway? 33
Ch. 4. Models and Fads 67
Sect. II. Strategic Identity and the Four Levers of Change 77
Ch. 5. Assets 83
Ch. 6. Organization 89
Ch. 7. People 101
Ch. 8. Systems 115
Sect. III. The Management of Self-Esteem 127
Ch. 9. Achievement 139
Ch. 10. Recognition and Being Valued 149
Ch. 11. Power, Control, and Influence 157
Ch. 12. Validating Beliefs and Values 169
Sect. IV. Customers - The Point of it all 183
Ch. 13. Customer Needs and Wants 189
Ch. 14. Hopes and Fears 195
Ch. 15. Benefits and Added Value 201
Ch. 16. Satisfaction and a Word About Suppliers 205
Ch. 17. Concluding Remarks 211
Index 215
Alternate Titles: Four by four leadership and the purpose of the firm
Notes: LCCN: 97037012
ISBN: 0789004437 (hardcover : alk. paper)
ISBN: 0789004445 (pbk. : alk. paper)
Includes index
Physical Description: xiii, 225 p. : ill. ; 22 cm
OCLC Number: 37546749
ISBN/ISSN: 0789004437
0789004445

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