Basic sales promotion procedures for apparel retailers / [Center for Apparel Marketing and Merchandising, Department of Clothing, Textiles and Merchandising, Oklahoma State University Extension]

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Subjects: Clothing trade
Clothing and dress
Sales promotion
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Stillwater, OK : Board of Regents for Oklahoma State University, 1986, c1985
LC Classification: T, TT
Additional Authors: Oklahoma State University. Dept. of Clothing, Textiles, and Merchandising. Center for Apparel Marketing and Merchandising
Notes: "How to plan promotional activities, improve advertising in newspapers, direct mail, radio and television, plan for more effective visual merchandising displays, fashion shows and special events, increase free publicity and public relations, maximize support of sales personnel."
Physical Description: 32 p. ; 28 cm
OCLC Number: 25031628

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