1976 International Marketing Conference proceedings : marketing looks outward / edited by William B. Locander
| Author(s): | International Marketing Conference (1976 : Los Angeles) |
|---|---|
| Location: |
Retrieving Holdings Information |
| Subjects: | Marketing--Congresses Marketing--Management--Congresses Marketing research--Congresses Consumers--Congresses |
| Formats: | |
| Material Type: | Books |
| Language: | English |
| Audience: | Unspecified |
| Published: | Chicago : American Marketing Association, [1977] |
| Series: | Series - American Marketing Association ; no. 38 Series (American Marketing Association) no. 38 |
| LC Classification: | H, HF |
| Additional Authors: | Locander, William B |
| Notes: | LCCN: 76030865 ISBN: 0877570876 Includes bibliographies and index |
| Physical Description: | 127 p. : ill. ; 28 cm |
| OCLC Number: | 2680852 |
| ISBN/ISSN: | 0877570876 |