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Published:Englewood Cliffs, N.J. : Prentice-Hall, c1980
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Published:Cambridge, Mass. : Marketing Science Institute, 1970
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Published:Englewood Cliffs, N.J., Prentice-Hall [1974]
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Published:Upper Saddle River, N.J. : Prentice Hall, c2002
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Published:Chicago : American Marketing Association, [1977]
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